About Propafy

The creative operating system for property.

Property teams need more creative, in more formats, at greater speed. The traditional agency model was not built for that rhythm.

Propafy combines a dedicated creative team, AI-assisted production and repeatable property workflows in one monthly subscription.

Our ambition is simple: become the creative layer property marketing agencies and developers rely on every day.

Racketwell property creative concept

Built from property

Racketwell is where we test the system ourselves.

Our proprietary living, padel and wellness concept lets us apply the same creative thinking to a property proposition of our own — from identity and visualisation to film, website and launch content.

Explore Racketwell