International sales for property & hospitality
Win international customers — without adding headcount.
Propafy gives property and hospitality businesses an international sales function without the cost, risk and commitment of hiring an international team.
We identify the right markets, target the right customers and partners, create the outreach and help turn international opportunities into revenue.
The problem
Your local sales team is busy. International opportunities are being missed.
Your existing team may be excellent at selling locally. But international growth requires something different:
- Different markets
- Different buyers
- Different channels
- Different partnerships
- Different messaging
- Different relationships
- Different sales activity
You don't necessarily need another salesperson.
You need someone to own the international opportunity.
The promise
Your international sales function — without the full-time hire.
Propafy works alongside your existing sales and marketing team. Your team continues to own the local market.
Propafy focuses on
- International markets
- International accounts
- International partnerships
- International outbound
- International pipeline
- International sales
What we do
Four moves from market to revenue.
01
Market Selection
Identify the international markets where your product, property or hospitality offer has the strongest commercial potential.
02
Target Accounts
Build a focused list of buyers, companies, agents, travel businesses, corporate accounts, groups and strategic partners.
03
International Outbound
Research, personalise and execute international outreach across email, LinkedIn and direct relationships.
04
Partnerships & Sales
Develop strategic partnerships, book meetings, manage opportunities and help convert relationships into revenue.
What this can unlock
More customers. More channels. More markets.
Sell more
Reach international buyers, guests, corporate customers and groups.
Build partnerships
Create relationships with travel, wellness, sport, corporate, lifestyle and distribution partners.
Expand with less risk
Test international markets before committing to permanent headcount or a full international sales operation.
How it works · 90 days
Start focused. Prove the market. Then scale.
Days 1–30
Identify
Market research, customer segmentation, positioning, target-account development and opportunity mapping.
Days 31–60
Activate
Outbound, introductions, partnership development, content and sales conversations.
Days 61–90
Convert
Meetings, opportunities, pipeline management, commercial feedback and identifying what is worth scaling.
If the evidence is strong, Propafy can continue as your fractional international sales and growth function.
Without adding headcount
Build the capability before building the team.
Hiring an international salesperson means committing before you've necessarily proved the market, messaging or channel.
Propafy lets you test the opportunity first — senior commercial capability, international outreach and sales execution, without immediately building a permanent international team.
Traditional approach
- 01Recruit
- 02Onboard
- 03Build pipeline
- 04Test market
- 05Wait for results
Propafy
- 01Identify market
- 02Activate
- 03Build pipeline
- 04Learn
- 05Scale what works
Experience
International commercial experience, built across markets.
- £6.6m ARR sold at Accurx
- Enterprise sales & partnerships
- International experience across 5 countries
- Founder — Racketwell
- Founder — Racketpass
- Co-founder — Exportify
Professional experience includes work with
- The Palace, Sun City
- Airbnb
- BT
- Trustpilot
- Exportify
- Starbucks
Companies listed reflect the founder's prior professional experience. They are not Propafy clients.
Relevant experience
Built around real commercial problems.
Student accommodation
€10m opportunity
Padel expansion
Location & investor search
Racketwell
Living • Padel • Wellness
Racketpass
Hospitality & sport
These are current and founder-led projects — not fabricated client case studies.
Founding partner offer
Start with 90 days. Prove the opportunity.
I'm initially working with three property and hospitality businesses where I can take meaningful international sales and growth ownership.
Founding partners receive
- A reduced 90-day retainer
- A complimentary international growth audit
- A focused international sales plan
- Initial target markets and accounts
- First outbound and partnership activation
No long-term commitment before the first 90 days.
What could your international sales pipeline look like?
If I don't see a clear opportunity, I'll tell you.